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Welcome to Canada Program
We truly appreciate the contribution new immigrants make to Canada – that’s why our Welcome to Canada Program gives new Canadian Permanent Residents or Temporary Workers with a valid work permit a $1,000 bonus* towards the purchase or lease of an eligible new Chevrolet, Buick, GMC or Cadillac vehicle.
Student Bonus Program
We know that students don’t exactly have a lot of spare cash. That’s why we want to help you get behind the wheel of a Chevrolet, Buick, GMC or Cadillac with our Student Bonus program. If you’re a student or you have graduated within the last 4 years you may be eligible to receive $500 on your next vehicle and get a discount on OnStar packages.
Heroes Program
In recognition of the selfless acts of service to our country and communities, General Motors is proud to show our appreciation by offering our Canadian Heroes up to a $1,000* bonus towards the purchase or lease of eligible new 2022 or 2023 Chevrolet, Buick, GMC or Cadillac vehicles. Canadian Forces personnel, First Responders and Professional Healthcare Workers are eligible.* Plus, this great new offer can be combined with other retail offers and partner programs!
GM Mobility Program
At General Motors, we know just how important mobility is if you have a disability. That’s why we’ve created the GM Mobility Program. It’s designed to help people with disabilities access the resources they need and get a reimbursement of up to $1,000* towards the cost of adapting an eligible new Chevrolet, Buick, GMC or Cadillac, plus a two-year subscription to the OnStar Safety & Security Plan.
Preferred Pricing Program
Your company’s relationship with Chevrolet, Buick, GMC and Cadillac may get you access to the Preferred Pricing program. That means you could get Preferred Pricing on the purchase, lease or finance of eligible new Chevrolet, Buick, GMC or Cadillac vehicles!
GM Family First
Employees and eligible family members can purchase or lease an eligible, new Chevrolet, Buick, GMC or Cadillac vehicle at the GM Employee Discount Price, a special discounted price below the MSRP. Combine this discount with most current offers to save even more.
Purchase Information
What's the discount?
Employees and eligible family members can purchase or lease an eligible, new Chevrolet, Buick, GMC or Cadillac vehicle at the GM Employee Discount Price, a special discounted price below the MSRP. Combine this discount with most current offers to save even more.
How many vehicles am I able to purchase?
You may purchase, finance or lease up to two (2) new vehicles per calendar year.
Can I combine this discount with other current offers?
Certain GM incentives can be combined with Preferred Pricing. Eligible incentives include most national and regional offers. You can combine Preferred Pricing with the Heroes Program, Mobility Program, Welcome to Canada Program and/or Student Bonus. Visit your dealer for details on current offers, or find current offers on gm.ca.
Are there any incentive programs I can't take advantage of along with Preferred Pricing?
It's easy to take advantage of Preferred Pricing. Just follow these 3 simple steps.
1) See if your company is eligible for Preferred Pricing AM I ELIGIBLE?
2) Select your new vehicle
Almost all Chevrolet, Buick, GMC and Cadillac vehicles are eligible for Preferred Pricing. Which one will you choose?
Visit the Virtual Showroom now.
3) Visit a participating Dealer
Head to a participating Chevrolet, Buick, GMC or Cadillac dealer with your proof of employment (recent pay stub, HR letter, your company card) to confirm eligibility. Find a dealer online or call 1-800-463-7483.
Can I combine this discount with any GM Card Earnings?
Eligible employees of Preferred Pricing companies have the opportunity to receive the best price. You can save even more by combining this discount with our retail offers, GM Card allowances and if eligible, Canadian Forces Appreciation Discount, Student Bonus Discount and Mobility Program.
Participant & Vehicle Eligibility
Who is eligible for Preferred Pricing?
Canadian employees (all active hourly and salaried staff and their spouse, not including contract or retired employees) of eligible Preferred Pricing companies.
Which vehicles are eligible?
Almost every new Chevrolet, Buick, GMC or Cadillac car, SUV, crossover, van and truck is eligible. However, some models/trims may not be eligible and other models may have limited availability.
Please contact the Customer Care Centre (1-800-263-3777) or your dealer for the list of models/trims that are excluded from Preferred Pricing.
Can I combine this discount with other current offers?
Certain GM incentives can be combined with Preferred Pricing. Eligible incentives include most national and regional offers. You can combine Preferred Pricing with the Heroes Program, Mobility Program, Welcome to Canada Program and/or Student Bonus. Visit your dealer for details on current offers, or find current offers on gm.ca.
Are my family members eligible for Preferred Pricing?
The selected vehicle(s) must be titled and registered in the approved employee's or their spouse's name for personal use only.
How long do I have to keep the vehicle to be eligible for Preferred Pricing?
You must keep your vehicle for at least six months and 12,000 km.
I recently bought a new GM vehicle. Can I still apply for Preferred Pricing?
No. Previous purchases are not eligible.
Dealer Information
Can I order a vehicle, rather than choosing one from my GM Dealer's inventory?
Yes, you can receive Preferred Pricing when you order through a participating dealer.
What do I have to show my Dealer to get my discount?
To use Preferred Pricing, you will need to provide a valid authorization code from gmpreferredpricing.ca, as well as a letter from your Human Resources department or recent pay stub showing active employment, to a participating dealer.
Dealer Information
Are dealer-installed options covered by this discount?
No. Any additional dealer-installed options, conversion/upfit packages, General Motors Protection Plans and other extra-charge items will be supplied at a price agreed upon by you and your dealer.
Can I use a trade-in with this program?
Yes. Please speak to your local participating dealer for more information about trade-ins.
What are my purchasing options?
You may purchase, finance or lease your new vehicle. Speak to your local participating dealer or visit us online to find out more.